TidalTV is the latest company attempting to demonstrate that online video doesn't have to look like YouTube. While Joost takes online video away from the web browser, and Hulu embeds high quality network video on a web page, TidalTV has taken another approach by creating a web service that looks an awful lot like an old fashioned TV interface.
When you first visit the TidalTV page, you'll see an electronic program guide with a schedule of currently playing and upcoming shows. In the corner you'll see a video box. You can click the video to enlarge it, or you can flip channels by scanning through the program guide.
If you don't feel like waiting until 2pm for a show to start, you can just click on it. While TidalTV does have a "live TV" feel, all videos are available on demand. You can also click the on demand tab to browse for programs.
TidalTV doesn't have as much content as NBC and Fox-backed Hulu, but the site does have several content partnerships in place which means that you might actually find something worth watching. So far, partners include CBS, National Geographic, DIY network, HGTV, The AP, NBC News, MSNBC, The Weather Channel, The WSJ, and TV Guide.
TidalTV: Web video doesn't get much more TV-like - Download Squad
