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Tuesday, March 3, 2009

DailyTech - Samsung Shows New Hybrid Digital Camera at PMA 2009

Samsung NX Camera  (Source: DPreview) Samsung point-and-shoot camera uses D-SLR size sensor

One reason for the bulky size of many D-SLR cameras is the use of a mirror box, which forces a longer distance between the lens and the image sensor. Samsung has introduced a new hybrid digital camera that features new advancements to combine the portable size of a point-and-shoot with the performance of a D-SLR camera.

The new NX series digital point-and-shoot cameras from Samsung will feature an APS-C size image sensor providing a similar surface area to that of the image sensors used in D-SLR cameras. Rather than using a mirror box, Samsung uses an ultra precise Electronics Viewfinder (EVF) that helps reduce the size of the camera by 60% compared to a traditional D-SLR.

The new EVF allows the user to use the camera's Live View LCD to align shots.

Samsung CEO Sang-jin Park said in a statement, "We estimate that the hybrid digital camera market will be over 20% of the global digital still camera market by 2012,” said Sang-jin Park, CEO of Samsung Digital Imaging Company. “With the release of the NX Series, a digital camera that combines the strengths of a DSLR and compact digital camera, Samsung Digital Imaging will become a global leader in the new hybrid digital camera market and achieve the company’s goal to become the global leader in the digital camera market by 2012."

Samsung says the new hybrid NX series will bridge the gap between high-end D-SLRs and the compact point-and-shoot cameras. Hard details on the new series are unavailable at this time. Samsung says that the first NX series model will be available in the second half of 2009.

Samsung recently announced a new line of point-and-shoot cameras that includes the TL320 and HZ15W.

DailyTech - Samsung Shows New Hybrid Digital Camera at PMA 2009

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